GROWTH ADJACENCIES

NEW CUSTOMERS

· New segments
· New niche
· Non penetrated segments

NEW PRODUCTS

· New for the world
· Next generation
·
Complements

NEW BUSINESSES

· New needs
· New substitutes
· New business models

NEW VALUE CHAIN STEPS

· Back
· Forward
· Sell capacity

NEW GEOGRAPHIES

· National
· International

NEW CHANNELS

· Online
· Direct
· Indirect